[project / 06]
charity / clothing / community
spasibo!
a new life for things
pr and communications for a charity shop at the intersection of social work and circular fashion
01 / context
spasibo! is russia's first charity shop, operating in saint petersburg since 2010. it collects unwanted clothing and distributes it through free clothing centres, resale and textile recycling
the project works at the intersection of social enterprise and circular fashion
02 / the brief
increase brand awareness and build connections with commercial projects and a wider audience
03 / my contribution
in 2023-2024, i worked on brand awareness, developed collaborations with commercial partners and engaged influencers to extend the project's reach
04 / the outcome
the project's audience on instagram, telegram and vk grew by several thousand followers. a series of events strengthened brand awareness and attracted new audiences
2023-2024
building awareness and reaching new audiences
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